Resources and insights

B Corp as a Trust Signal: How Certification Builds Brand Loyalty & Stakeholder Confidence
Certified B Corporations (B Corps) have emerged as beacons of integrity, demonstrating that businesses can achieve profit while upholding purpose. B Corp certification serves as a trust signal, enhancing brand loyalty and strengthening stakeholder confidence.

The Future of Ethical Business: Why B Corps Are Leading the Shift
Consumers, investors, and regulators are no longer satisfied with vague sustainability promises or surface-level CSR initiatives. They’re demanding proof—clear, measurable action that goes beyond marketing buzzwords.

Leading the Way in Carbon Accountability
How are B Corps proving that climate action isn’t just good ethics - it’s good for business?

What It Really Means to Be a B Corp in 2025
For many, B Corp certification is seen as a badge of honor—a symbol that a business is doing good. But in 2025, it’s much more than that. It’s a movement, a mindset, and a model for better business

ESG strategy 101 - From Obligation to Opportunity
A strong ESG strategy isn’t just about compliance—it’s a competitive advantage that attracts investors, engages employees, and builds long-term resilience.
But where do you start?
In this blog, we’ll walk you through how to develop an ESG strategy, what to include, and how to measure success.

The New B Corp Standards - What They Mean for Aspiring and Re-certifying B Corps
B Lab is rewriting the rules for what it means to be a leading business, with the new B Corp certification standards representing the most significant evolution in its history. With input from over 1,000 stakeholders and 16,000 pieces of feedback, these standards are designed to tackle today’s most pressing social and environmental issues while remaining achievable for businesses of all sizes.
Here’s what you need to know about the upcoming standards.

Unlocking Strategic Opportunities in ESG - Insights for 2025.
Unlocking Strategic Opportunities in ESG - Insights for 2025.
Operationalise and leverage ESG, Sustainability and Social Impact in 2025. Here are the opportunities and how you can lead.

Emerging ESG, Sustainability, and Social Impact Trends for 2025
Unlocking ESG Opportunities in 2025
Discover 2025's ESG trends, from mandatory reporting to carbon markets and conscious consumerism. Stay ahead in the evolving sustainability landscape and position your business as a leader. Ready to make your impact?

Sustainability Insights to Drive 2025 Success
In our recap of 2024, we’re going to dive into the ROI of Sustainability, the new Australian mandatory climate reporting requirements, the consolidation of Greenwashing regulations under ASIC and the ACCC, as well as the success of the inaugural Climate Action Week Sydney ‘24.

Building a Measurement Framework, and how to listen well
By really listening to the community, you can boost your measurement framework, making sure it aligns with your goals and addresses the actual needs of those you’re trying to help. This teamwork not only strengthens your MEL practice but also builds better, more lasting relationships with the community!

Engaging Consumers with Purposeful Sustainability
In today's world, sustainability and Environmental, Social, and Governance (ESG) practices aren't just buzzwords—they're powerful drivers of consumer choice and business success. In a cost of living crisis, this area of influence is becoming increasingly pressing. Companies that genuinely embrace these principles are winning the hearts of conscious consumers, who prioritise environmental responsibility, ethical governance, and social equity in their purchasing decisions.
But what exactly does it take to engage these savvy customers and build lasting trust and credibility?


ESG and Impact: Part 2 - The complexity
This article explores the multifaceted nature of ESG, identifies key risks, and provides guidance on managing these complexities effectively.

ESG and Impact: Part 1 - The Opportunity
“This strategic approach not only contributes to global sustainability efforts but also positions businesses as leaders in a rapidly evolving corporate world”

99 Bikes B Corp Journey
”…we really wanted to find a way to continue to do better; To understand how well we were actually doing. It’s all well and good knowing that we have a couple of things that we are doing but it's very hard to understand how that ties into the rest of the world and to everyone else, as well as give us a good Benchmark of where we're at. It’s a road map to improve.”

M.J.BAle’s B Corp Journey
M.J. Bale has just become B Corp Certified! We sat down with our dear friend, Athena Savvas, as she shares what the journey has been like for newly B Corp certified, MJ Bale.
”At M.J. Bale, our sustainability journey is an infinite journey and by that nature, it's never going to end… all we can try to do is just be a little bit better than we were yesterday and hopefully we can help therefore make a better future for everyone that we touch for the lives of.”
We ask Athena about how and why they decided to become a B Corp, what some practical tips for managing stakeholder engagement might be, and about some specific impact improvements they made on the journey.

Leveraging Sustainability Benchmarking for Strategic Success
In today's dynamic business landscape, consumers, investors, and regulators are increasingly demanding transparency and accountability on environmental, social, and governance (ESG) issues. Beyond just compliance, companies are recognizing the strategic value of sustainability. Benchmarking impact, sustainability, and ESG performance emerges as a critical tool to navigate this evolving landscape, measure progress, and achieve sustainable success.

Navigating Legislation & Positive Change
Upcoming legislation you need to know about. In Australia, policymakers are responding to the urgent need for sustainability and accountability with a slew of upcoming legislation. From climate-related disclosures to emissions trading schemes, these regulatory frameworks are poised to reshape the business landscape and elevate the role of impact in decision-making.

ESG’s continual rise into 2024
As we cast our gaze forward, it's evident that ESG is not just a passing trend but a profound transformation of the business landscape. The methodical approach that companies are taking to weave ESG principles into their operations is setting new benchmarks for responsible business conduct.

Avodah Global Impact Report
Discover the transformative journey of a company making real-world impact; Join us in celebrating the milestones of a business where sustainability meets success.