Resources and insights

B Corp as a Trust Signal: How Certification Builds Brand Loyalty & Stakeholder Confidence
Certified B Corporations (B Corps) have emerged as beacons of integrity, demonstrating that businesses can achieve profit while upholding purpose. B Corp certification serves as a trust signal, enhancing brand loyalty and strengthening stakeholder confidence.

The Future of Ethical Business: Why B Corps Are Leading the Shift
Consumers, investors, and regulators are no longer satisfied with vague sustainability promises or surface-level CSR initiatives. They’re demanding proof—clear, measurable action that goes beyond marketing buzzwords.

Leading the Way in Carbon Accountability
How are B Corps proving that climate action isn’t just good ethics - it’s good for business?

What It Really Means to Be a B Corp in 2025
For many, B Corp certification is seen as a badge of honor—a symbol that a business is doing good. But in 2025, it’s much more than that. It’s a movement, a mindset, and a model for better business

ESG strategy 101 - From Obligation to Opportunity
A strong ESG strategy isn’t just about compliance—it’s a competitive advantage that attracts investors, engages employees, and builds long-term resilience.
But where do you start?
In this blog, we’ll walk you through how to develop an ESG strategy, what to include, and how to measure success.

The New B Corp Standards - What They Mean for Aspiring and Re-certifying B Corps
B Lab is rewriting the rules for what it means to be a leading business, with the new B Corp certification standards representing the most significant evolution in its history. With input from over 1,000 stakeholders and 16,000 pieces of feedback, these standards are designed to tackle today’s most pressing social and environmental issues while remaining achievable for businesses of all sizes.
Here’s what you need to know about the upcoming standards.

9 Tips for your B Corp Journey.
This booklet contains 9 (very helpful) tips to assist you as you fill out your BIA.