Consumers, investors, and regulators are no longer satisfied with vague sustainability promises or surface-level CSR initiatives. They’re demanding proof—clear, measurable action that goes beyond marketing buzzwords.

How are B Corps proving that climate action isn’t just good ethics - it’s good for business?

For many, B Corp certification is seen as a badge of honor—a symbol that a business is doing good. But in 2025, it’s much more than that. It’s a movement, a mindset, and a model for better business

B Lab is rewriting the rules for what it means to be a leading business, with the new B Corp certification standards representing the most significant evolution in its history. With input from over 1,000 stakeholders and 16,000 pieces of feedback, these standards are designed to tackle today’s most pressing social and environmental issues while remaining achievable for businesses of all sizes.

Here’s what you need to know about the upcoming standards.